Our Company

Committed to MORE than your satisfaction

Our success is based on our relentless pursuit of living up to our mission: To change lives by positively impacting the fitness, health and wellness of our individual customers and the world as whole. Our promise is to only offer products and services that deliver outstanding and enduring value to our customers.


We are committed to serve our customers so they can achieve the fit and healthy life they deserve.

Customer Oriented

We listen to our customers to identify their needs and then strive to exceed their expectations, both during and after the sale.


We partner with suppliers who are leading the industry with performance, durability and innovation. 


We continuously seek out the latest innovations, studies and findings in the ever-changing fitness industry to better maximize our customers’ success.

Meet The Founders

Phil Verstraete

Education: University of Minnesota, Twin Cities campus – Psychology (and the “mean streets” of St Paul/Highland Park)
Career Snap Shot: I started selling lawn care and snow shoveling services to my neighbors when I was 12. I focused my entire adult career on the fitness industry where I’ve worked at health clubs, for fitness equipment manufacturers and dealers of exercise equipment. My business partner and I founded Premier Fitness Source in 2012 and since its inception we strive to provide exceptional value in exercise equipment while operating with uncompromising business ethics. My life-long goal is to make the world a healthier place.
Favorite Projects: With the untiring help of God and my wonderful wife Lisa, I have raised two empathetic, loving, happy and productive young men.
Favorite Quote: Perfection is not attainable, but if we chase perfection we can catch excellence.
Hobbies/Interest: Family, The fitness industry, Reading, Fishing, Skiing, Personal fitness.
Favorite Fitness/Sports/Wellness activity: Hiking, Tennis, Kayaking, Jogging
Certifications: 1) A.C.E. Personal Trainer & 2) A.C.E. Fitness Equipment Expert – Instructor

Kevin Wallace
Vice President

Education:  B.S. in Exercise Science from Auburn University
Career Snap Shot: My experience in the health and fitness industry goes back to 1992, my high school and college years, where I worked at gyms. After college, I moved back to Atlanta and managed the Buckhead store for Atlantic Fitness (AF). In 2000, Atlanta Fitness was purchased by Fitness Resource; I managed and opened locations for them until 2007. From late 2007 until 2011, I gained experience in the banking/financial sector where I discovered my professional life was truly meant for the fitness industry. In 2011, I began doing Commercial Sales for Innovative Fitness and eventually partnered with Phil Verstraete and Matt Warren, In October 2012, we launched Premier Fitness Source.
Favorite Projects:  Professionally, Premier Fitness Source has been the most rewarding
project I have taken on. I love coming to work every day and thoroughly enjoy each and every person with whom I work.
Favorite Quote:  Whether you think you can, or you think you can’t, you’re right!” – Henry Ford.
Hobbies/Interest: Auburn University Athletics (especially Football), Anything Comic Book related (graphic novels/comics, movies, Art, etc.), Watching my kids in their various activities (basketball – son, competitive cheer – daughter)

Meet The Team

Matt Warren

Commercial Sales Manager

Donnie Floren

Commercial Sales Manager

Josh Edwards

Commercial Project Manager

A professional headshot of Jim Ristow, Commercial Project Manager

Jim Ristow

Commercial Project Manager

We welcome feedback from all our vendors, customers, employees and the broader community so we can positively impact the health and wellness of our customers and the world.