More Than Equipment. A Complete Fitness Experience.
For over three decades, Premier Fitness Source has helped clients create exceptional fitness environments through expert guidance, premium equipment, and personalized service. Our team combines industry knowledge, thoughtful design, and white-glove support to deliver spaces that inspire movement, performance, and wellness.
What Sets Us Apart
Committed
We are committed to serve our customers so they can achieve the fit and healthy life they deserve.
Customer Oriented
We listen to our customers to identify their needs and then strive to exceed their expectations, both during and after the sale.
Collaborative
We partner with suppliers who are leading the industry with performance, durability and innovation.
Creative
We continuously seek out the latest innovations, studies and findings in the ever-changing fitness industry to better maximize our customers' success.
Meet The Founders
Phil Verstraete
Education: University of Minnesota, Twin Cities campus, Psychology (and the "mean streets" of St Paul / Highland Park)
Career Snap Shot: I started selling lawn care and snow shoveling services to my neighbors when I was 12. I focused my entire adult career on the fitness industry where I've worked at health clubs, for fitness equipment manufacturers and dealers of exercise equipment. My business partner and I founded Premier Fitness Source in 2012 and since its inception we strive to provide exceptional value in exercise equipment while operating with uncompromising business ethics. My life-long goal is to make the world a healthier place.
Favorite Projects: With the untiring help of God and my wonderful wife Lisa, I have raised two empathetic, loving, happy and productive young men.
Favorite Quote: Perfection is not attainable, but if we chase perfection we can catch excellence.
Hobbies/Interest: Family, the fitness industry, reading, fishing, skiing, personal fitness.
Favorite Fitness/Sports/Wellness: Hiking, Tennis, Kayaking, Jogging
Certifications: 1) A.C.E. Personal Trainer, 2) A.C.E. Fitness Equipment Expert Instructor
Kevin Wallace
Education: B.S. in Exercise Science from Auburn University
Career Snap Shot: My experience in the health and fitness industry goes back to 1992, my high school and college years, where I worked at gyms. After college, I moved back to Atlanta and managed the Buckhead store for Atlantic Fitness (AF). In 2000, Atlanta Fitness was purchased by Fitness Resource; I managed and opened locations for them until 2007. From late 2007 until 2011, I gained experience in the banking and financial sector where I discovered my professional life was truly meant for the fitness industry. In 2011, I began doing Commercial Sales for Innovative Fitness and eventually partnered with Phil Verstraete and Matt Warren. In October 2012, we launched Premier Fitness Source.
Favorite Projects: Professionally, Premier Fitness Source has been the most rewarding project I have taken on. I love coming to work every day and thoroughly enjoy each and every person with whom I work.
Favorite Quote: Whether you think you can, or you think you can't, you're right! (Henry Ford)
Hobbies/Interest: Auburn University Athletics (especially Football), anything Comic Book related (graphic novels and comics, movies, art, etc.), watching my kids in their various activities (basketball, son; competitive cheer, daughter).
Meet The Team
Matt Warren
Jim Ristow
Russ McMahan
We welcome feedback from all our vendors, customers, employees and the broader community so we can positively impact the health and wellness of our customers and the world.