Premier Fitness Source is committed to changing lives by positively impacting the fitness, health and wellness of our individual customers and the world as a whole.

We have served customers in commercial fitness sales and service since 1991, and in the home fitness store business since 2012. Our success during this time has been entirely based on our relentless pursuit of living up to that mission statement and motto. We welcome all feedback from our vendors, our customers, our employees, and anyone in the broader community who wants to help us positively impact the health and wellness of our customers - and the world. Our living motto is that we are: “Committed To MORE Than Your Satisfaction”. To accomplish this, we will strictly adhere to our core values:

Commited

Committed

We will pursue excellence in everything we do. We live the saying, “If it is to be, it’s up to me”. We will go over and above to serve our customers and help them achieve the fit and healthy life they desire.

Icon-customer-oriented

Customer-Oriented

We will listen to our customers to identify their needs and then strive to exceed their expectations, both during and after the sale.

Collaborative

Collaborative

We will partner with suppliers who offer products that lead the fitness industry in performance and innovation. We will only offer products and services that pass the test of delivering outstanding and enduring value to our customers.

Icon-creative

Creative

We will continuously evaluate and update our business practices in order to remain at the forefront of our profession. We will constantly seek to increase our knowledge of the ever-changing fitness industry so that we can use what we have learned to maximize our customers’ success.

TEAM

Phil Verstrate

Phil Verstraete

Education: University of Minnesota, Twin Cities campus – Psychology (and the “mean streets” of St Paul/Highland Park)
Career Snap Shot: I started selling lawn care and snow shoveling services to my neighbors at about age 12. As an adult, I have been involved in the fitness industry my entire career; working in health clubs, for fitness equipment manufacturers and with dealers of exercise equipment. My business partner and I founded Premier Fitness Source in 2012 and we have striven to provide exceptional value in exercise equipment, while operating with uncompromising business ethics. It has been my life-long goal to make the world a healthier place.
Favorite Projects: With the untiring help of God and my wonderful wife Lisa, I have raised two empathetic, loving, happy, and productive young men.
Favorite Quote: Perfection is not attainable, but if we chase perfection we can catch excellence.
Hobbies/Interest: Family, The fitness industry, Reading, Fishing, Skiing, Personal fitness
Favorite Fitness/Sports/Wellness activity: Hiking, Tennis, Kayaking, Jogging
Certifications: 1) A.C.E. Personal Trainer & 2) A.C.E. Fitness Equipment Expert – Instructor

Kevin Wallace

Education: B.S. in Exercise Science from Auburn University
Career Snap Shot: I started in this industry in 1992, working in gyms during H.S. and college. After college, I moved back to Atlanta and began working with Atlantic Fitness (AF), managing their Buckhead store. In 2000, AF was purchased by Fitness Resource; I managed and opened locations for them until 2007. From late 2007 until 2011, I spent some time in the banking/financial sector; this is when I discovered my professional life was truly meant for the fitness industry. In 2011, I began doing Commercial Sales for Innovative Fitness, which eventually led me to partner with Phil Verstraete and Matt Warren to start Premier Fitness Source in October of 2012.
Favorite Projects: Professionally, Premier Fitness Source has been the most rewarding project I have taken on. I love coming to work every day and thoroughly enjoy each and every person with whom I work.
Favorite Quote: “Whether you think you can, or you think you can’t, you’re right!” – Henry Ford.
Hobbies/Interest: Auburn University Athletics (especially Football), Anything Comic Book related (graphic novels/comics, movies, Art, etc.), Watching my kids in their various activities (basketball – son, competitive cheer – daughter)
Favorite Fitness/Sports/Wellness activity: Weightlifting, playing basketball with my son
Certifications: CPR certified, ACE Fitness Equipment Expert

Kevin Wallace
Matt Warren

Matt Warren

Education: Sequoyah High School, Canton GA, Georgia Institute of Technology Graduate (Cum laude), Atlanta, Ga.
Career Snap Shot: 15 years experience in the fitness business. All areas covered over that time from retail and commercial sales, management, ownership, service, delivery, purchasing, etc. Jack of all trades, Master of none.
Favorite Projects: Building anything.
Favorite Quote: “Those who cannot remember the past are condemned to repeat it.” (George Santayana-1905).
Hobbies/Interest: Finance, Budgeting, Politics, anything related to Clark Howard topics.
Favorite Fitness/Sports/Wellness activity: Powerlifting, Strongman.
Certifications: Sprint 8, ACE Certified Fitness Equipment Expert.

Donnie Floren

Education: B.A. in Education University of Georgia; MBA Mercer University Atlanta
Career Snap Shot: Owner and President of Fitness Equipment Sales 1991- 2013
Favorite Projects: Working with Cannon Church's Cancer Ministry
Favorite Quote: Don't let your past define your future.
Hobbies/Interest: Fishing/reading/spending time with my family/volunteer work.
Favorite Fitness/Sports/Wellness activity: Riding my Exercycle/walking.

Donnie Floren
Matt Cook

Matt Cook

Education: Associates in Business Management from Radford
Career Snap Shot: Sales Manager for Fitness Resource for 2 years, Opened Johnson Fitness and Wellness first store in 2014 in Atlanta. Worked as store manager for 4 years.
Favorite Projects: Love working with the commercial team and developing 3-D designs for Clients opening gyms.
Favorite Quote: “If Opportunity doesn’t knock, build a door”
Hobbies/Interest: Sports, going to the lake with my chocolate lab Lincoln, exercising and staying healthy.
Favorite Fitness/Sports/Wellness activity: I enjoy Hiking, Swimming, playing basketball, golf and tennis.
Certifications: EC Design Beginner, intermediate and expert certification. Sprint 8 Certified

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